Russell Alford has over 30 years experience in the Advertising Industry working with some of the world’s leading brand marketers.
He started his career as a trainee with George Patterson Sydney- then Australia’s largest advertising agency.
He worked with Ogilvy & Mather in Hong Kong, Jakarta, London and New York before returning to Australia to work in Sydney, Perth and Melbourne.
Russell was a Board Director of D’Arcy/Masius Melbourne for 8 years.
In 1987 he joined Leo Burnett Melbourne and became Managing Director.
In the 13 years that he led Leo Burnett Melbourne - it attracted major marketers including - Black & Decker, Kraft, Dulux, Peters/Nestle, Heinz/Watties, Dairy Farmers, Holden, Pillsbury, Hallmark and Woolworths/Safeway.
The agency enjoyed an enviable reputation for having an outstanding Corporate Culture. In 2003 Russell established Humming Management Consulting converting this experience and passion for Corporate Culture into a business.
Today Russell is considered one of Australia’s authorities on Corporate Culture assessment, development and management.
